The Superfast 100

Superfast is the result of intensive interviews with the leaders of 100 leading organisations and extensive experience working with companies around the world.

Disruptors such as Google, Deliveroo and Zopa. Fast reactors such as Sarah Wood OBE, Co-founder and Chair of Unruly, Amee Chande, MD of Alibaba UK and Michael Greenlees, former CEO and Chair of Ebiquity. Rapid adapters such as Unilever, Procter & Gamble as well as agile organisations responding at speed in volatile uncertain times such as the UK Counter Terrorism Unit.

As featured by Management Today in What CEOs are reading, Superfast distills into succinct learnings what leaders and leading businesses do, at pace.

They are driven by purpose

They are HIGH-VELOCITY DECISION MAkers

They manage energy not time

they create superteams

They match pace of the organisation to personal pace of their people

They accelerate through customer centricity

They focus on speed to market

They ruthlessly prioritise

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“Leading at speed is essential in a world of accelerating change, complexity and uncertainty. When the one thing you’re sure of is that things will change, the way we lead people has to change too.”

Matt BrittinEMEA President, Google

“To succeed in today’s fast changing environment, leaders need to better balance agility with resilience. Purpose and pace are required requisites. Superfast:Lead at Speed will help you do this.”

Paul PolmanGlobal CEO, Unilever

6 Apr

Sophie Devonshire 😷

@s_devonshire

‘I look at marketing as one of the great joys of my life and my business’ - Ryan Reynolds #marketing #storytelling #creativity w-entrepreneur-com.cdn.amppro… - also love his perspective on ‘fast-vertising’ #superfastthebook ⚡️

Getting ready to switch-off for a recharge? Some interesting thoughts here medium.com/getimpala/down… #energyiseverything #superfastthebook

A fascinating move by #SuperfastTheBook interviewee @g_jackson who continues to accelerate the ambitions of the fab @octopus_energy team - bringing clean energy generation ‘under the same roof’ with a new deal bit.ly/3lW7L9E #pacesetting #positivebusiness #leadership ⚡️

Sara Bennison, one of the most interesting leaders to contribute to Superfast:Lead at Speed & @TheMarketingSoc’s Brave Leader of 2020 continuing to spearhead pace-setting change @AskNationwide linkedin.com/posts/activity… #leadership #changingtimes #SuperfastTheBook

@JamesTCobbler in @ST_Business today. #leadership #humanunderstanding #culture #SuperfastTheBook #inspiration ⚡️ twitter.com/JamesTCobbler/… pic.twitter.com/hRmWJoI6KM

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“Leading at speed is essential in a world of accelerating change, complexity and uncertainty. When the one thing you’re sure of is that things will change, the way we lead people has to change too.”

Matt BrittinEMEA President, Google

“To succeed in today’s fast changing environment, leaders need to better balance agility with resilience. Purpose and pace are required requisites. Superfast:Lead at Speed will help you do this.”

Paul PolmanGlobal CEO, Unilever

6 Apr

Sophie Devonshire 😷

@s_devonshire

‘I look at marketing as one of the great joys of my life and my business’ - Ryan Reynolds #marketing #storytelling #creativity w-entrepreneur-com.cdn.amppro… - also love his perspective on ‘fast-vertising’ #superfastthebook ⚡️

Getting ready to switch-off for a recharge? Some interesting thoughts here medium.com/getimpala/down… #energyiseverything #superfastthebook

A fascinating move by #SuperfastTheBook interviewee @g_jackson who continues to accelerate the ambitions of the fab @octopus_energy team - bringing clean energy generation ‘under the same roof’ with a new deal bit.ly/3lW7L9E #pacesetting #positivebusiness #leadership ⚡️

Sara Bennison, one of the most interesting leaders to contribute to Superfast:Lead at Speed & @TheMarketingSoc’s Brave Leader of 2020 continuing to spearhead pace-setting change @AskNationwide linkedin.com/posts/activity… #leadership #changingtimes #SuperfastTheBook

@JamesTCobbler in @ST_Business today. #leadership #humanunderstanding #culture #SuperfastTheBook #inspiration ⚡️ twitter.com/JamesTCobbler/… pic.twitter.com/hRmWJoI6KM