Sophie is an experienced business leader, entrepreneur, brand specialist and author who has worked in and with multinational companies, successful start-ups and agencies.
Her highly creative and commercial approach comes from a career which began with classic management training at Procter & Gamble and then Coca-Cola. She later moved agency-side with Leo Burnett in the Middle East and Interbrand in London. She has personal experience of being a successful entrepreneur, setting up her own award-winning e-commerce business in the middle of the recession which she sold before running a luxury gifts business.
Sophie is now the CEO of The Caffeine Partnership, a unique business consultancy which helps leaders to work with purpose and pace. She is an experienced business leader, entrepreneur and brand specialist. An ‘acceleration addict’ she is constantly curious about how to speed up success. She hates wasting time and believes impatience is usually a virtue. She applies the principles of Caffeine (a psychoactive stimulant) to her approach to work and writing; stimulating business.
Sophie has worked and lived in London, Tallinn and Dubai as well as consulted for brands across the globe. She is also a commentator on the future of brands and in addition has won awards for innovative business set-ups which support a futuristic way of working. Sophie writes and speaks on the role brands play in successful business. She’s also a passionate advocate of flexible working as the future of effective companies (having won awards for her own business ‘sexi-flexi’ approach), and regularly discusses innovative approaches to balance business and family life.